The Long-Term Investing Playbook | January 2026
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We believe the steadfast history of the markets and swing of the pendulum is a normal part of investing. But we’ve seen an anchoring towards continuous and ongoing growth despite dips in 2001, 2008 and 2020. Here’s a good reminder if you find yourself wondering: is now the time to invest?
It’s Not About Timing the Market
Staying invested is better than selling at the best of times.
Investing in equity means playing the long game.
Post-Election S&P Returns are typically lower, especially in a bullish preceding market.
We expect short-term volatility
Along with long-term.
But exiting the market risks long-term gains.
Timing it wrong won’t kill you.
It’s not about timing the market. It’s about time in the market.
The market follows a normal distribution curve.
Even the biggest falls and peaks are cyclical.
Putting market declines into perspective – the historical road to recovery.
Stock market sentiment correlates to returns. Sometimes its not in the fundamentals.
See how feelings about the US economy matches the bull vs. bear graph above.
Why investing in the S&P 500 could be worth it long-term.
The Importance of Diversification
The Mag-7 has taken off and lead the way for the S&P 500.
In the Numbers
The US’ deficit to debt ratio is higher than other countries in the global north.
A healthy yield curve.
We’ve experienced a market with higher equity returns than fixed income.
Unemployment is cyclical and rebounds.
We’ve seen a steadily low unemployment rate from 2023 to now.
Inflation has stabilized over the past couple of years.
Our working population continues to replenish itself.
By updating this database quarterly, we aim to bring you the most up-to-date figures on how the markets are performing long-term.
Registered Representatives of Sanctuary Securities Inc. and Investment Advisor Representatives of Sanctuary Advisors, LLC. Securities offered through Sanctuary Securities, Inc., Member FINRA, SIPC. Advisory services offered through Sanctuary Advisors, LLC, an SEC Registered Investment Advisor. Burnham Harbor Private Wealth is a DBA of Sanctuary Securities, Inc. and Sanctuary Advisors, LLC.
No representation is made as to the accuracy or completeness of information contained herein. The information is based upon data available to the public and is not an offer to sell or solicitation of offers to buy any securities mentioned herein. Any forward-looking statements are based on assumptions, may not materialize, and are subject to change without notice. Any investment discussed may not be suitable for all investors. Investors must make their own decisions based on their specific investment objectives and financial circumstances. Investments are subject to risk, including but not limited to market and interest rate fluctuations. Any performance data represents past performance which is no guarantee of future results.